A faux-infomercial created by David Cross and Jon Benjamin, Paid Programming was intended to be a series of phony commercials for sketchy products that would air on Adult Swim it the wee hours of the morning. The pilot episode for a product called “Icelandic Ultra Blue,” used only unknown actors and, to Cross and Benjamin’s demands, aired at 4:30am sandwiched in between other infomercials with no promotion whatsoever. (via The Lost Projects of Bob Odenkirk and David Cross | Splitsider)
Why didn’t anyone tell me about this?
(via jhnbrssndn)
